One More Step | Barilla, Editorial Design
This editorial stems from a thesis carried out in IED Milan. A book that contains a journey that lasted three years. The customer is Barilla “integrale”, the most famous Italian word after hello, beautiful and the sacred pizza. The best known pasta brand in the world. A clear concept, true beauty is inside things, go beyond prejudice.
The cover of the book is bare and raw, it lets you see what you usually don't notice inside, the layout grid. Inside the book we find a gradual transition from a rougher, "integral" paper like pulp to an optical, clean and smooth paper, so as to convey the repositioning of the brand to the touch.
Plays of perspective, tissue papers that reveal what is underneath and hidden inserts are the main reason to take the one more step from which the thesis takes its title, a greater effort that requires attention.
© 2021
ART DIRECTION & DESIGN
Cosimo Miccoli
Oscar Frizzi
Gianluca Clementoni
COPY CONTENT
Giulia Cobie Basile
SPECIAL THANKS TO
Gianluca Felice
Beatrice Costa
Francesco Negri
Elena Sacco
IED Milano
Cordenons paper
PAPER
Paper&People Milano
Spectral Translucent paper by @reflexgmbhco.kg
Fine uncoated paper for internal pages Zeta Smooth by @reflexgmbhco.kg
Recycled paper made by agroindustrial waste Crush Mais @favinipapers
Bare and Raw cover made with Reef by @cordenonsimpressivepapers.
Fine uncoated paper for internal pages Zeta Smooth by @reflexgmbhco.kg
Recycled paper made by agroindustrial waste Crush Mais @favinipapers
Bare and Raw cover made with Reef by @cordenonsimpressivepapers.
PRINTED & BOUNDED
Alpha Print Milano
Project Realized in July 2021
SIZE 20,5x27cm
